SARAS – Sale of Articles of Rural Artisans Society

About SARAS Exhibition

An initiative of the Government of Telangana supported by Govt of India, to provide a marketing platform to rural entrepreneurs and artisans,Telangana-SARAS is an annual exhibition-cum-sale of handicrafts,handlooms and food products.SARAS will be organized at Hyderabad twice a year with almost 20 states representation in 300 stalls.SARAS also invites representatives promoted by NABARD,MEPMA,GHMC.

Over the years, SARAS has created its own brand among the customers and gives a platform for interaction and exchange of innovative ideas, developing skills and spreading knowledge about indigenous and traditional products for artisans from different parts of the country.

With about 10,000 people visiting SARAS daily, this rural exhibition is a melting pot of different cultures and cuisines. The various products under different sectors are displayed during the exhibition i.e., Handicrafts, Handlooms & Textiles, Jute Bags, Jewelry, Readymade Garments, Leather Goods, Herbal, Pottery, Eatables, Kalamkari, Embroidery Sarees, Washable Items, Banjara Works, Artwork, Furniture, Items of daily use

In the year 2017-18, SERP has conducted the SARAS exhibition at Hyderabad from 14th Sept to 25th Sept 2017 and 25th March to 5th April 2018. This exhibition was covered representatives from 25 states and 225 SHG entrepreneurs other than the 60 entrepreneurs from Telangana state. The total turnover recorded during SARAS-2017 is Rs. 1.85 Crores. For the first time, National Jute Board (NJB) has sponsored 14 entrepreneurs to the SARAS 2017 who were trained by NJB. At the same time, SERP-Telangana is sending the interested SHG entrepreneurs to other state SARAS exhibitions to participate and sale of the products.

Highlights of SARAS Exhibition:
  • Create awareness amongst urban consumers
  • Supported by MoRD
  • Major Banks and NABARD contribute by grant funding.
  • Exposure of versatile goods / products of entire country.
  • Every possibility of having major market to the SHG entrepreneurs (Participants) by bulk orders / tie-ups.


S. No Year Venue Event Period No. of Stalls Footfall Recorded No. of States Participated including TS
1 2016-17 People's Plaza, Necklace Road, Hyderabad 26th Sep 2016 - 7th Oct 2016
(12 Days)
303 2,14,000 23
2 2017-18 (1st SARAS) HMDA Ground, Besides I-MAX Theatre, Hyderabad 16th Sep 2017 - 25th Sep 2017
(10 Days)
334 3,85,000 24
3 2017-18 (2nd SARAS) Telangana Kala Bharathi (NTR Stadium), Hyderabad 25th Mar 2018 - 5th Apr 2018 (12 Days) 276 1,20,640 24
4 2019-20 (1st SARAS) Telangana Kala Bharathi (NTR Stadium), Hyderabad 20th Sep 2019 - 2nd Oct 2019 (13 Days) 300 2,42,850 24
5 2021-22 People's Plaza, Necklace Road, Hyderabad 20th December 2021 to 3rd January 2022 (15 days) 265 1,98,186 20