An initiative of the Government
of Telangana supported by Govt of India, to provide a marketing platform to rural
entrepreneurs and artisans,Telangana-SARAS is an annual exhibition-cum-sale of handicrafts,handlooms
and food products.SARAS will be organized at Hyderabad twice a year with almost
20 states representation in 300 stalls.SARAS also invites representatives promoted
Over the years, SARAS has created its own brand among the customers and gives a
platform for interaction and exchange of innovative ideas, developing skills and
spreading knowledge about indigenous and traditional products for artisans from
different parts of the country.
With about 10,000 people visiting SARAS daily, this rural exhibition is a melting
pot of different cultures and cuisines. The various products under different sectors
are displayed during the exhibition i.e., Handicrafts, Handlooms & Textiles, Jute
Bags, Jewelry, Readymade Garments, Leather Goods, Herbal, Pottery, Eatables, Kalamkari,
Embroidery Sarees, Washable Items, Banjara Works, Artwork, Furniture, Items of daily
In the year 2017-18, SERP has conducted the SARAS exhibition at Hyderabad from 14th
Sept to 25th Sept 2017 and 25th March to 5th April 2018. This exhibition was covered
representatives from 25 states and 225 SHG entrepreneurs other than the 60 entrepreneurs
from Telangana state. The total turnover recorded during SARAS-2017 is Rs. 1.85
Crores. For the first time, National Jute Board (NJB) has sponsored 14 entrepreneurs
to the SARAS 2017 who were trained by NJB. At the same time, SERP-Telangana is sending
the interested SHG entrepreneurs to other state SARAS exhibitions to participate
and sale of the products.
Highlights of SARAS Exhibition:
- Create awareness amongst urban consumers
- Supported by MoRD
- Major Banks and NABARD contribute by grant funding.
- Exposure of versatile goods / products of entire country.
- Every possibility of having major market to the SHG entrepreneurs (Participants)
by bulk orders / tie-ups.